In 2006, my friend *d.auge asked me to form a band. Farewell Scalar quickly found a bass player, struggled to find a drummer, played a handful of gigs, and called it quits during my first semester of grad school after having moved two hours south to Chicago, which I think was a letdown to d. As time has passed, it's become so for me.
Fortunately, it was right around the time Scalar formed when d. began amassing recording equipment. We wrote most songs collaboratively, and we wrote quickly. And as we did so, we recorded what we came up with. Working like that didn't always produce gold, but what it did produce always felt fun, fresh, and energetic.
So when we began discussing recording an album, we were looking for ways to promote it (MySpace had done a lot of the work gathering those who might be interested in the type of music we were making--mostly lo-fi, Pavement-esque indie pop). d. came up with the idea of writing 30 songs for the first 30 fans to pre-order the album. We called the project The 30. And we went to work.